Landing Page Design
We create powerful landing pages that help our clients generate actionable leads for their businesses. Our solutions are perfectly attuned to engage the viewer’s interest and engender a willingness to learn more in their minds. This allows us to develop a list of potential customers who readily convert into actual buyers. Our designs reflect the most effective and recent trends on the web and in the specific industry.
These pages are generally stand-alone products built separately from the main website. They may be a sub-part of the primary domain or have a separate URL for themselves. Internet users reach such mini-sites after being re-directed from search engine optimised links. These URLs mostly form parts of PPC search marketing campaigns or are placed in banner ads or in marketing emails or blog posts. All these ads, emails and posts are developed to attract a particular type of users who are most likely to be interested in the offering and therefore keen to make the purchase.
Most of these sites are transactional in nature and provide either a click-through action or a lead generation form to be filled up. In the former case, they have action buttons which take the visitor to other sections which may form a part of the main website where the purchases can be made. In the latter scenario, the domain contains a form that people need to fill up, thereby creating a sales contact list. These lists are then used to make a sale at subsequent dates. Landing pages can also be referential in nature, wherein they provide texts, graphics, etc. for user information and do not require the guests to engage in actionable exercise such as filling forms or clicking on buttons.
Designing such marketing domains require a specific attention to detail. As they need to convert most people coming to it into actionable lists, they must contain all the necessary information but also should not be so overwhelming that they drive the users away. A good landing page must be visually appealing and have clear, concise and engaging headlines, sub-headlines and texts, a large amount of graphics, easy-to-fill forms and prominent action buttons, among other things. Companies may also offer other benefits such as discount coupons, free trials, gifts, contest tickets, ebooks, etc. to make the visitor fill the form and generate a contact. Such websites are also becoming more and more essential in pre-launch product testing. They invite honest feedback and allow the business to evaluate its product, rectify any flaws and organise its marketing and distribution through proper channels.
We offer these solutions as individual offerings and also as part of our comprehensive web promotion packages. We develop ads and build web promotion strategies around the web page, which allow it to generate more eyeballs than otherwise possible. This results in more leads and sales for our customers. Since all our solutions are offered at economical prices which are customised according to the option chosen, the ROI is more than what the market can offer. Also, our expertise in designing these offerings allows us to turnaround the project quickly and professionally resulting in more revenues for our clients.